william lovecraft design logo brand identity visual branding graphic designer

Building brands to be culturally remarkable.

I help businesses achieve measurable goals through thoughtful design and brand strategy, challenging the present to lead the future.

Contact me

Companies I've worked with:

Challenging Branding – The Future of Branding

Why I am different?

Nowadays, more than the 90% of companies are prone to disappear. I can help you by strengthening the relation between your business and your clients. Compete in the market by winning your customers' hearts.

Challenging Branding means to confront the present business models patterns, to reconstruct the term "brand" to not only survive in a competitive market, but lead it. And, it appears that I am pretty good at it.

Design solutions

Growing fast. But not alone.

Training and building an online community of passionate, skillful and self-confident designers.



Years of experience



Design awards



Finished projects



Instagram audience

What they say.

Client reviews.

He designed us an award-winning logo.

He has designed the most outstanding logo of my country. I am immensely delighted for his dedication. A year after, he came to us saying that he had win an international design award with our company's logo.

Mario Belluci
Business owner, Gelato

Professionalism and talent.

It is a pleasure to work with him. A pure combination of talent and professionalism.

Nicolas Spindelböck
HR executive, Huawei

He's a smart and a really creative guy.

We asked for an A but William came back with an A+. He always brings fresh and appropriate ideas to the table.

John Mayer
CEO, Flagger

Experienced and fun to work with.

We have avoided so many mistakes thanks to his experience. He has helped us in every possible scenario. I can say that the success of my dream business is thanks to William.

Joshua Kito
Business owner, Sakai

More than visuals.

William's a great person to work with. He captured the soul of my business and constructed my brand. He showed us the WHY of our brand and HOW we should make our WHAT.

Li Zhang Heng
Founder & CEO, Meili Investing

Creativity, professionalism and efficiency.

William is a fantastic profesional. Not only he is creative but also efficient. He clearly masters graphic design techniques and web design and he has an eye for detail. Highly recommended!

Miguel Sanchis
Neuro-Marketing Specialist

Knows our needs and very efficient method of work.

William reached out to me saying he loves pizza and would love to make design work for us. He can capture the Pizza Hut essence and create pieces of content as if he had been working with us for years.

Business owner, Pizza Hut

Spectacular job.

I am in love with his design proposal for my studio. He captured perfectly my ideas and built what I could only dream about.

Alan Arnold
‍‍CEO, AA Photography Studio

Case studies. Succes stories.

Have a read of my most recent projects, and learn the process behind.

brand identity logo design gelato ice cream award william lovecraft

Gelato - Ice cream retailer

Identity design case study

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Branding case study sakai japanese restaurant

Sakai - Japanese restaurant

Branding case study

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Brand identity design case study photography alan arnold

Alan Arnold - Wedding photography

Identity design case study

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Download my Brand Design Checklist for free and let me help you understand what do you really need.

Checklist includes the topics of:

Brand Consistency
Brand Structure
Brand Architecture
Brand Strategy

Get it free!
william lovecraft brand design branding checklist logo designer